Description

Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins dives deep into this question, revealing the key factors that propel businesses to greatness.

This isn't a collection of generic platitudes. Good to Great is based on a rigorous five-year research study that identified eleven companies that leaped good to great performance, sustaining that excellence for at least fifteen years.

Collins' groundbreaking research uncovered several core principles that differentiate great companies, including:

• Level 5 Leadership: The presence of visionary leaders who prioritize the company's long-term success over personal gain.
• First Who, Then What: The importance of building the right team before defining the direction – getting the "right people on the bus" before figuring out where to drive it.
• The Hedgehog Concept: The need to identify a unique intersection of passion, talent, and economic viability – what you can be the best in the world at, what you are deeply passionate about, and what drives your economic engine.
• The Flywheel Effect: The concept of building momentum through sustained effort, where each success builds upon the last, propelling the company forward in a virtuous cycle.

Good to Great is a must-read for any leader, entrepreneur, or aspiring executive seeking to propel their organization to greatness.