Influence: The psychology of persuasion

Description

Unlock the secrets of persuasion with Influence, the New York Times bestseller by Dr. Robert Cialdini, the world's leading expert in influence and persuasion.

In this groundbreaking book, you'll discover:

• The Six Universal Principles of Influence: Learn the psychology behind why people make decisions.
• Ethical Persuasion Techniques: Apply these principles to become a more skilled communicator in business and everyday interactions.
• Defend Yourself from Manipulation: Learn to identify and resist unethical influence attempts.

Dr. Cialdini's research-backed principles include:

• Reciprocity: The tendency to return favors.
• Commitment and Consistency: People strive to be consistent with their past choices.
• Social Proof: We follow the lead of the majority.
• Liking: We're more likely to agree with people we like.
• Authority: We tend to trust figures of authority.
• Scarcity: We desire things that are rare or limited.

Influence is your essential guide to understanding human behavior and influencing others ethically.