Nudge

Description

The original edition of the multimillion-copy New York Times bestseller by the Nobel Prize-winning economist Richard H. Thaler and Cass R. Sunstein offers a revelatory look at how we make decisions—a must-read for fans of Malcolm Gladwell's Blink, Charles Duhigg's The Power of Habit, James Clear's Atomic Habits, and Daniel Kahneman's Thinking, Fast and Slow.

Named a Best Book of the Year by The Economist and the Financial Times, Nudge delves into the choices we make every day—about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge explores how we make these choices and how we can make better ones.

Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel laureate Richard H. Thaler and Harvard Law School professor Cass R. Sunstein reveal that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make suboptimal decisions. However, by understanding how people think, we can employ sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.